pure ANDREA is a sustainable, ethical fashion label from Luzern, Switzerland. The brand was founded in 2023 by Andrea Steiner. The word "pure" is intended to show the purity of a garment. Clean from chemicals, clean from pollutants and clean from negative energies like exploiting people, nature and the environment. Our goal is to create clothes that give a lifetime of happiness. Our collections are made from sustainable certificated materials and are produced under fair conditions.

This is Andrea. She is the founder of pure ANDREA. Her journey started in 2015 with her first project as a fashion blogger called "Strawberries n Champagne". She learned a lot about the fashion industry and realized that we have a responsibility for the people, the planet and the environment. With her clothes she wants to create something which is fair for everyone - "pure ANDREA" was born.